I have followed Matthew’s coverage of the company over the last few years and believe these are must-read snippets about the evolution of one of most social video pioneers of our time. In this week’s WIR piece, let us deep dive into the key takeaways of Matthew Brennan’s well acclaimed book ‘Attention Factory: The Story of TikTok and China’s ByteDance’. We will try and write a concise compilation of the same Furthermore, I am inviting you to share with us – with some advance notice – any particular content pieces that might of your interest and you want us to share a summary WIR of the same after reading it. With this 27th edition of Outside In, I am introducing a 2nd new genre of articles called ‘What I Read (WIR)’ which will cover curated snippets of compelling stuff from truly global content that I have read myself – from books, reports, knowledge papers, presentations, social posts and the like.
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